On the 22nd of October during the Florence Academic Leaders Program held in Palazzo Vecchio, Salone dei Cinquecento in Florence, IFBLS Board Member Alba Marzo was named "Ambassador" for having supported and promoted Florence as site of World Congress IFBLS 2018. In this role Alba becomes a key partner in the city: a civic leader who will have institutional support.
The ambassadors are in fact leaders in areas of excellence in the academic, medical, professional and research field who have the potential to attract a conference in their city. They are proactive and enthusiastic members of various associations. Florence Convention Bureau and Firenze Fiera contribute to the international recognition of the excellence of the territory, doing all they can to increase the visibility of the city along with that of the scientific and local academics to strengthen the link between the scientific community, cities and institutions.